In the last few weeks, the beginning of the 2012 presidential race was fully initiated and created the head way needed to lead America to Election Day. Through events that occurred at both the Republican and Democratic National Conventions, each party presented its candidate for office, as well as its platform for policy and political plans. However, despite these two purposes, nothing between the RNC and DNC came across as similar. This became apparent in not only speeches given by delegates and candidates but also the tone of each setting and even the environment.

“I am a concerned citizen, and I approve this message.” During this political election, most media outlets — TV, radio, etc. — are bombarding viewers and listeners with messages about why or why not to vote for a particular candidate. Lately, the campaign advertisements have been focusing on the “why not” to vote.