The recent deaths of Whitney Houston and many other celebrities throughout the past few years have shown how much people do not care until someone is gone.
I know plenty of people who had no idea who Houston was until they heard the news of her death. Then, all of a sudden they are her biggest fans. After celebrities die, their sales and publicity go up.
Before Houston’s death, she had not been in the news, and her fan base was the same as ever — people who grew up in the ’80s.